Usually, rosé wines announce the coming of fine weather, it opens the summer months, meal with friends, barbecues, pre-dinner drinks … When we talk about rosé, we immediately image the south of France, which represent leisure, holidays … A peaceful and good time image. However, rosé wine has been for a long time decried, and even today, some clichés remain… Prejudices really disadvantageous in the region of Provence, where 89% of the wine production is rosé.

Verre de vin rosé, château romanin, provence, wine tour booking

Château Romanin, Baux de Provence

Rosé wines, “real wines”?

It is often said that rosé wines are not real wines. Well, Fake News! Rosé wines are real wines. But, facing the complexity of red and white wines, it is seen differently. It is seen as a common blend of red and white. Additionally, between 2006 and 2008, a European decree has suggested to allow the blend of these two wines in order to produce rosé wine. Fortunately, winemakers protested again this plan, which would have jeopardized even more the reputation of rosé wines. It should be understood that techniques and precisions are needed to produce this type of wine and obtain the light pink colour and fruity and floral flavours.

Rosé wines, cheap wines?

Rosé du Château Beauregard, Bordeaux, wine tour booking

Château Beauregard, AOC Pomerol

In France, we have the nasty habit of thinking that price means quality. And rosé wines being inexpensive, consumers don’t imagine that it could be a really good wine. Indeed, red and white wine are usually more expensive, but it is nothing to do with the quality. The price justifies the production method (as part of others aspects). Rosé wines do not age like red and white wines, it requires less time, thus it is less expensive (although we can find expensive rosé too).

Top of the range rosé?
Despite some cliché that remain in some consumers’ mind, rosé wine wins its spurs and keeps evolving with fine-dining rosé. Rosé is becoming a top of the range product which dress some tables of restaurant-starred. Even if there are some reluctances at the beginning, realize little by little that big rosé can go with some plates, and even an entire meal …

To store a bottle of rosé?
Most of rosé wines are not long-keeping wines (even if some of them can be stored a few years), but they are usually drunk during their first years. So, if the storage is a source of quality evidence, rosé wines cannot be as good as red and white wines.

Then, it is not worthy for a wine amateur to drink rosé. However, rosé is the most ancient wine. Indeed, before, wines were not macerated for a long time and aged unwell, which gave this light pink colour. Red wine production is much more recent.

Consequently, the Provence region did not overtake 10% of consumers until the mid-2000. But winemakers succeeded in seducing one French person in three.

Rosé wines, a summer drink?

It is true that rosé is related to the sun, holidays and summer. For many years (and still today), rosé wines announce the summer months. However, the climatic change is transforming the consuming period which is becoming longer. Now, we drink rosé from march to October. And yet, mentalities are still evolving, and some appreciated a glass of rosé during wintertime.

Rosé consumption became normalized and went beyond the simple fashion trend. These wines are loved for their simplicity but also their accessibility. Indeed, they can be drunk without necessarily being commented, there is no judgment, only enjoy the present moment with friends or family.

Rosé wines, a girly drink?

What a funny idea to think that women only drink light wines. It is not true obviously. Taste regarding drinks such as wines, depend on the personality of each consumer and not the gender. Women, such as men, drink red wines, even more then rosé wines.

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