Wine tourism at Château de Candale is a value to the owners. Indeed, Magali and Thibaut Decoster perceived this activity as an opportunity; permitting them to introduce their wines to an international market segment. It was one of the first wineries in the region to offer wine lovers a gastronomic restaurant service in the heart of a vineyard.
The owners also have plans to expand their reception area by creating a new tasting room and a roof top lounge to share the view of the estate with wine lovers and also expand the sales area.
Their aim is to provide a unique experience to visitors, in a warm and friendly universe that allows everyone to understand better that there are several stages of creation and production of a wine, these are the objectives that the team of the castle put forward.
How does it work ?
The activities proposed around the discovery of local gastronomy and catering stand out from the offers of other properties. These worlds of visits allow foreign visitors to discover the culinary associations that make their famous ‘French Art de Vivre’. It is also an opening to explain that wine is an exceptional product, rich in history and has an infinite diversity. The know-how and heritage are essential elements shared and transmitted during visits to the castle.
Always in the desire to promote a unique and diversified experience to its amateurs; the team of the castle works jointly with local actors of tourism as well as various receptive agencies. By developing partnerships with these local actors (guest houses, chateau’s, tourist offices…); it allows to discover another range of activities and emblematic places of the region. The memory associated with the Saint-Emilion region is also a way of making visitors to the Château de Candale remember a special time, a visit, an emotion and a souvenir.
“The online availability of our wine tourism offers allows our customers from all over the world to book and pay for their visit with three clicks.”
Convinced by the importance of sharing their know-how in a friendly atmosphere with their visitors, the whole team of the château is happy and impatient to welcome you in the heart of the Saint-Emilion appellation!
Interview with Charlotte Roth, wine tourism manager of Vignobles Magali and Thibaut Decoster, Château de Candale, Saint-Emilion Grand Cru.
WTB: What are the strengths of your property in order to offer wine tourism activities?
“Near to the village of Saint-Emilion, the estate is located in the center of an important tourist area. Therefore we are benefiting of a large number of potential visitors.
The Château de Candale was the first wine-producing estate in the Bordeaux region to open a restaurant on the property in 2012. A true place to meet and share local gastronomy and wine. L’Atelier de Candale was created more than six years ago. And the philosophy that drives this place of life remains the same; even if the restaurant has undergone some changes!
The wine-tourism offer was naturally developed 4 years ago, around this catering service and thus to create a synergy between the gastronomy and the wines of the Château.
This offer has already been awarded twice by the Best of Tourism in the “Wine tourism services” category in 2015 and “Catering” in 2016.
Moreover the Decoster Family owns several Châteaux in Saint-Emilion. And more especially the Clos des Jacobins which is also open to the public. So we can propose a private visit of several properties with only one interlocutor.”
WTB: What experience do you want visitors to get into?
“On the international scene, France enjoys a strong renown in wine and gastronomy. The country also promotes a true French way of life. Foreign visitors are looking for these culinary and gustatory experiences. The oenotouristic offer of the Château de Candale brings together both France’s undisputed expertise in viticulture and its gastronomy.”
WTB: What is your most reserved ‘flagship’ service and why do you think it’s the most popular?
“Our Prestige visit! This includes a visit of our property; the tasting of three of our wines with a gastronomic meal at the restaurant L’Atelier de Candale.”