THE BOOM OF OENOTOURISM IN PROVENCE
If you are told about Provence, you will certainly conjure cicadas/locusts, lavender fields as far as the eye can see, olive trees or even calissons (traditional French candy). But what makes up to the reputation of this region are its vineyards, which spread over more than 200Km that makes Provence the world capital of Rosé, with 88% of its wine production.
Why wine tourism is booming?
Wine tourism is more than just a discovery as it is an experience in itself. What better than going back to the origins of wine, discovering ancestral secrets and go experience its terroir to understand it? This is what Provençal wine tourism offers you, all in one of the most beautiful landscapes of France which we openly recognize its winemakers with a warm welcome.
Today wine tourism attracts more than 7.5 million visitors a year in France and it does not stop there. This is a real opportunity for our terroirs that the winemakers have understood and enjoyed.
Provence: A Wine Terroir
Provence has a millenary wine-making tradition that has been built around sumptuous landscapes both inland and on the Mediterranean coast. The wine route of Provence will take you through mountains, seas, villages and hills. With more than 440 estates, wineries and cooperatives, the vineyard of Provence guarantees you a unique experience of great quality that you will not dispute under any circumstances
What is the driving force behind Provencal wine tourism?
Provence has thousands of domains and castles as well as dozens of AOC’s. For Provence, the driving force of the merging wine tourism is first and foremost the landscapes offered by the Provencal vineyards to the public and its terroir.
Provence is certainly the No.1 producer of rosé in France but it should not be forgotten that the region of the cicadas is able to produce very good white and red wines with the aspect before all quantitative.
Provençal winemakers also face another major challenge: that of highlighting its exceptional places whose heritage is too proudly claimed which are the hillsides, the mountain of Cézanne, Sainte Victoire or Cassis. Wine estates can be discovered by foot, by bike, horseback or even by boat for the coastal sites.
Provence tourism contributes greatly to the development of wine tourism activities of its winemakers in order to accompany them one by one in the development of their activity and their projects. In the south, the wine regions are experiencing a growing industrialization. But, this is not the case of Provence, which is just beginning to promote its wine terroir, capable of attracting crowds from across the world.
Although Provence is on a good start, it still has a long way to go. Indeed, the latter has not yet developed tourist services because the majority of them are made without making appointments, to bring a lack of availability from the vineyards which are a minor inconvenience that Provençal estates are able to solve for the greatest happiness of wine lovers.